MP|D Minkpink Denim Launch
‘BFF’s - We Just Fit’
Campaign & Digital
Creative Director: Sophie Pike
Photographer: Max Doyle
Social Campaign Photographer: Bec Parsons

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‘BBF’s - We Just Fit’ ran as an ongoing digital campaign profiling influential best friends across music, dance, arts and fashion. It launched with model, activist Ollie Henderson and dancer Amita Hepi.

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